Marilyn Ellis, CBR, CHMS, LMS, HAFA
RE/MAX Leading Edge | 781-944-6060 | marilynellis@remax.net


Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 7/13/2017

Selling a home may seem exceedingly difficult, particularly for a first-time property seller. However, if you receive an offer on your residence that falls just short of your initial expectations, you may be able to negotiate with a homebuyer.

How you handle a negotiation with a homebuyer may dictate how quickly you sell your residence.

If you're unwilling to understand a homebuyer's point of view, you risk missing out on an opportunity to get the best results from your home sale.

On the other hand, if you stay calm throughout a home selling negotiation, you may be better equipped to understand a homebuyer's perspective. This may help you find common ground with a homebuyer and ensure you can speed up the home selling cycle.

What does it take to remain calm during a home selling negotiation? Here are three tips to help home sellers maintain their composure throughout a negotiation.

1. Keep Your Emotions in Check

A home selling negotiation can be stressful. But home sellers who manage to keep their emotions in check can boost their chances of a quick home sale.

If you feel stressed during a home selling negotiation, don't hesitate to take a step back and look at the big picture.

Remember, your ultimate goal is to sell your residence. With the lines of communication open, you and a homebuyer can work together to ensure all parties involved in a negotiation are satisfied with the end results.

2. Look at All of the Options at Your Disposal

If a home selling negotiation goes south, there is no need to panic. Instead, consider all of the options at your disposal, and you'll be able to determine how to proceed from here.

For home sellers, it is essential to note that many homebuyers are on the lookout for high-quality residences in cities and towns around the country. Thus, if a negotiation with a homebuyer fails to work out, you can continue to promote your house on the real estate market.

3. Work with a Real Estate Agent

A real estate agent is a must-have for many home sellers, and for good reason. This housing market professional will handle a home selling negotiation and ensure you can seamlessly navigate the entire home selling journey.

Typically, a real estate agent can negotiate with a homebuyer on your behalf. He or she will keep you up to date about any homebuyer requests and offer honest, unbiased home selling suggestions. As a result, you can receive expert home selling guidance and make informed decisions at each stage of a home selling negotiation.

A real estate agent also will respond to your home selling concerns and questions at any time. That way, this housing market professional will make it simple for you to alleviate stress in a high-pressure home selling negotiation.

When it comes to handling a home selling negotiation, there is no need to worry. Take advantage of the aforementioned tips, and you should have no trouble remaining calm, cool and collected during a negotiation with a homebuyer.





Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 5/25/2017

Let's face it – selling your home has been a long, complex and stressful journey. Now, you're only 24 hours from finalizing the sale of your house and moving on to the next chapter of your life.

Although most of the home selling process is complete, a homebuyer still needs to finalize the home purchase agreement. As such, there are several things that you may want to do before a homebuyer completes his or her final walk-through of your residence, including:

1. Clean Your Home's Interior

A messy interior is unlikely to ruin your home sale. At the same time, it is always better to err on the side of caution and provide a homebuyer with a fresh, clean residence that he or she will be able to enjoy instantly.

Spend some time mopping the floors, wiping down the walls and ceilings and ensuring your house's interior looks pristine. By doing so, you can minimize the risk that a homebuyer will find last-minute problems that could delay his or her home purchase.

2. Remove Your Belongings

If you have any belongings still at your residence, you'll need to remove them quickly.

When it comes to last-minute moving, you may need to rent a moving truck. With a moving truck at your disposal, you can remove items from your property and put them in storage or move them to your new address.

Also, don't hesitate to ask family members and friends for assistance. These loved ones may be able to provide a helping hand as you prepare to relocate from your current residence. Plus, they may be able to help you alleviate stress as you wrap up the home selling cycle.

3. Cancel Any Home Services

Contact your home cable, internet and telephone service providers to inform them about your upcoming move. You may be able to move various services to your new address, or you may need to cancel some of these services entirely.

Don't forget to contact any utilities providers as well. That way, you can avoid the risk of utility bills after you leave your current address.

4. Consult with Your Real Estate Agent

Your real estate agent has been a game-changer throughout the home selling cycle. As the home selling process draws to a conclusion, your real estate will continue to do what he or she can to ensure you can get the best results possible.

If you're uncertain about what to do to get ready for a home closing, be sure to give your real estate agent a call. This housing market professional will provide details about how the home closing process will work so that you can plan accordingly.

Moreover, your real estate agent is happy to respond to any home selling concerns, at any time. He or she will go the extra mile to provide you with the home selling support you need.

Get ready to finalize a home sale – use the aforementioned tips, and you'll be able to prepare for a home closing.





Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 4/13/2017

Preparing to add your home to the real estate market? You'll need to price it accordingly to generate significant interest in your residence and accelerate the sales process. Finding the right price for your house, however, might make you feel like you're walking a tightrope. Of course, you'll want to maximize the value of your home. But at the same time, you'll want to ensure that you can avoid the dangers of asking too much or too little for your residence as well. So what does it take to price your residence effectively? Here are three factors you need to consider:

  1. Competition
Take a look at the prices of similar homes in your area that are currently listed on the real estate market. By doing so, you will be better equipped to determine the right price for your home. Active listings are accessible here on my website and can help you minimize guesswork during the pricing process. This information offers substantial value, as it gives you a glimpse into the current state of the real estate market in your area and where it may be headed. Also, you should examine past home sales data. This information can help you identify home pricing trends over the course of several months or years. It is essential to use home pricing and sales data to gain a leg up on your rivals. However, this information should serve merely as a starting point to help you get a better idea about what your home may be worth in today's real estate market. And ultimately, you should feel comfortable with your home's price, regardless of whether this price matches or varies from similar residences that are available.
  1. Homebuyers
How would a homebuyer view your house? Considering the buyer's perspective before you list your home is paramount, as this enables you to take a critical look at your residence's strengths and weaknesses and price your home appropriately. For example, if you recently revamped your home's kitchen, you can highlight your first-rate kitchen to homebuyers. This feature may help your home garner interest from large groups of buyers. Thus, it may be a good idea to consider the total cost of your kitchen renovations when your price your residence. Comparatively, a home that needs a lot of work, aka "a fixer-upper," may require a discounted price. You can market your residence as a fixer-upper to set the expectation that your house boasts a below-average price but may require significant repairs. Therefore, if you establish realistic expectations for a fixer-upper, you will be better prepared to garner attention from the right homebuyers consistently.
  1. The Real Estate Landscape
The real estate market constantly evolves, and those who study market trends can set the right price for their home at the right time. In a seller's market, you may be able to offer a higher price due to a limited supply of quality residences. On the other hand, in a buyer's market, you may need to set a below-average price to draw attention from homebuyers who can choose from a wide range of top-notch residences. Studying the real estate market can help you become an informed seller. As a result, you'll be able to determine the ideal price for your residence and improve your chances of speeding up the sales process.





Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 3/30/2017

Ready to sell your home? You'll want to work with a friendly, experienced real estate agent to streamline the home selling process.

Although many real estate agents are available, only the best will suffice, particularly for home sellers who want to maximize the value of their residences. Fortunately, home sellers who devote the necessary time and resources to search for a real estate agent can improve their chances of finding a trusted real estate professional to sell their houses.

When it comes to searching for a real estate agent, it is important to remain on the lookout for red flags too. In fact, there are many red flags that may help you differentiate a great real estate agent from a mediocre one, including:

1. Lack of Communication

Ideally, you'll want to find a real estate agent who will keep you up to date throughout the home selling process. By doing so, this professional will ensure you are able to make informed decisions.

Ask a real estate agent how he or she communicates with clients. If you employ a real estate agent who will stay in touch via emails, phone calls and text messages, you should have no trouble remaining informed about any offers on your residence.

Also, request client references from a real estate agent. This will allow you to get firsthand insights from past clients and understand how a real estate agent communicated with them during the home selling journey.

2. Poor Negotiation Skills

Your real estate agent should have your best interests in mind at all times. And if a homebuyer submits an offer that fails to meet your expectations, your real estate agent should be equipped to negotiate on your behalf.

A real estate agent who lacks negotiation skills may struggle to get the best offers for your residence. However, if you learn how a real estate agent will handle a tough negotiation in advance, you can employ a real estate professional who is ready for any challenges that come his or her way.

To learn about a real estate agent's negotiation skills, ask this professional to provide an example of a time when he or she faced a tough negotiation. Ultimately, this will help you understand whether a real estate agent has what it takes to handle a difficult negotiation.

3. Insufficient Expertise

It often is better to err on the side of caution when you choose a real estate agent. Thus, if you are forced to decide between two real estate agents, you may want to consider expertise as a determining factor.

A real estate agent who has sold a broad array of homes over the years likely is equipped to deal with buyer's and seller's markets. As a result, this professional knows the ins and outs of the housing market and will do whatever it takes to help you optimize the value of your house.

Take the guesswork out of selling your home – hire a courteous, talented real estate agent, and you can improve your chances of maximizing the value of your house.





Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 3/23/2017

Your home represents a dazzling choice in any housing market. However, real estate market conditions can change rapidly, which means you'll want to do everything you can to ensure your house stands out from other residences in any housing sector, at any time.

What does it take to guarantee your residence will stand out from the competition consistently? Here are three tips to ensure you can improve your chances of differentiating your residence from similar homes in your area.

1. Offer a Competitive Price.

If you'd like to sell your home as quickly as possible, you may want to offer an attractive price. That way, you're sure to improve your house's chances of garnering plenty of interest as soon as it hits the real estate market.

Although setting a competitive price may allow you to generate interest from many homebuyers, it is important to note that you should review all of your home offers closely before you accept a bid. Ensure that any offer you accept matches your expectations. And of course, don't be afraid to decline an offer or make a counter-proposal if an initial bid fails to meet your needs.

2. Promote Your Home to the Right Homebuyers.

Regardless of whether you own a one-bedroom, one-bathroom residence in the city or a four-bedroom, three-bathroom townhouse outside the city, you'll want to ensure you promote your house to the right audience at the right time, every time. This will enable you to garner interest from homebuyers who may be serious about your residence and could submit an offer for your home quickly.

Consider the homebuyer's perspective before you list your residence on the housing market. By doing so, you'll be able to determine your target audience and market your house to this group accordingly.

There are many wonderful online platforms that you can use to promote your house to the right homebuyers as well. Facebook remains a top option, as it enables you to share photos, videos and details about your home with ease. Also, don't forget to use YouTube to put together a video tour of your home, or email your home listing to friends and family members so they can share it with homebuyers who may be interested in your residence.

3. Employ an Experienced Real Estate Agent.

Your real estate agent will devote the necessary time and resources to help your residence stand out from similar houses in your city or town. This professional understands the local and national housing markets and will do whatever it takes to market your residence accordingly. Plus, your real estate agent can offer tips and guidance to ensure you can improve your residence's curb appeal, revamp your home's interior and exterior and more.

An experienced real estate agent will be able to provide you with ongoing guidance throughout the home selling process too. And if you ever have concerns or questions as you sell your home, your real estate agent will be glad to address your queries at all times.

Use the aforementioned tips, and you can help you house stand out in a crowded real estate market.




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