Marilyn Ellis, CBR, CHMS, LMS, HAFA
Leading Edge Real Estate | 781-944-6060 | yourconciergerealtor@gmail.com


Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 12/28/2017

With the rise of home-buying apps for mobile phones, and websites, home sellers are taking it upon themselves to add their own photos of their homes. These websites make it easy for anyone to upload pictures, no matter what the quality. However, photos that are put on these websites that showcase your home make a huge difference in the appeal to buyers. The first thing a prospective home buyer will look at on a home profile will be the price, the second will be the pictures. Because it is such a determining factor, here are some things to think about when taking these photos. Lighting The right lighting makes a huge difference to any real estate photo. People often make the mistake of using flash inside to try and make the rooms look brighter. However, using natural light and taking pictures at the right time of day makes a world of difference. If you use a tripod to stabilize your camera, and use long exposure, you won't even need to put the lights on in the room to get a great shot. While you may think that a sunny day would be the best type of day to use natural light, a cloudy day actually works best. For shooting the exterior of your house, early morning, or later in the day would be the best time for good lighting. Staging Even though you may love how your living room is set up with the couch in the middle of the room, to buyers it is hard to see the space that they will be working with. Staging your rooms to create more space will bring buyers attention to the space, not your furniture. Keeping the staging simple will allow them to visualize what their own belongings will look in that space. On that note, make sure your house is tidied up before taking some snaps. Creativity With the rise in popularity of drones for taking pictures and videos, it might be worth it to invest in one for that extra pop of creativity in your home's profile. With the drone, you can really give the buyer a perspective of how big your house is, the yard, and the surrounding neighborhood. If you still can't seem to take the right pictures, consider hiring a real estate photographer to make your home look more appealing. Either way, whether you are taking the photos yourself, or hire a professional, keep the quality of your real estate photos in mind when building your home profile. It will make all the difference!





Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 4/12/2016

There is truth in the  popular saying, “A picture is worth a thousand words”.  A picture reveals details in a way that words cannot describe. In the real estate business, we rely on photography to showcase the best features of the homes we are seeking to sell. Without quality pictures, it will be difficult for potential clients to imagine the home as words alone would be insufficient. In a recent survey, 80% of buyers searched for homes on the internet with approximately 25% purchasing the property they found. This confirms the important role pictures play  in attracting a buyer.  Here are a few tips on taking and selecting the best pictures to advertise your home. The best time to take pictures of the exterior of the home is in the afternoon when the sky is clear blue and the sun is shining. For interior shots, turn on the lights or use a camera with a flash. This adds the correct color balance, making the room look brighter. Take as many shots as possible of each side of the exterior of your house as prospective buyers want to see more than just the front view. Your interior photos should include each room of the house, even the bathrooms, laundry room, and basement.  Be sure to highlight added features such as a swimming pool, patio, fire place, or gym .  Taking several pictures of each room, at different angles, will help ensure you capture the shot that best compliments each area of your home. Getting a clear, quality  shot is very important. Stage each room in a way that compliments its size, and character.  Remove extra furniture, and clutter that might obscure the beauty of the area.  Always pay close attention to the details, critique each picture from the view point of the potential buyer. After the photo shoot, select the best pictures and crop as needed.  Your professional real estate agent will then take the time to review the pictures with you and advise on which ones to display on the listing sheet.  Your agent will know which shots best compliment your home and will help it sell.  Always keep in mind it is the pictures of your home that will attract a buyer and inspire them to seek more details.







Marilyn Ellis, CBR, CHMS, LMS, HAFA