Marilyn Ellis, CBR, CHMS, LMS, HAFA
Leading Edge Real Estate | 781-944-6060 | [email protected]


Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 3/14/2019

For a home seller, hosting an open house can be a double-edged sword.

On the one hand, an open house provides an opportunity to showcase your residence to large groups of prospective homebuyers. Conversely, hosting an open house also requires lots of preparation, and getting ready for an open house may prove to be overwhelming, time-consuming and costly.

Lucky for you, we're here to help host an unforgettable open house.

Now, let's take a look at three factors that a home seller needs to consider before an open house.

1. The Current Condition of Your Home

Although you might believe that your home is currently open house-ready, it may need some work. Fortunately, there are many ways to learn about the strengths and weaknesses of your residence and plan your open house accordingly.

For example, a home appraisal may prove to be exceedingly valuable. This appraisal enables a home inspector to review your residence both inside and out. Then, he or she can offer home improvement recommendations so that you can upgrade your residence as needed.

Take a home appraisal report seriously. By doing so, a home seller can transform an ordinary residence into one that matches or exceeds homebuyers' expectations during an open house.

2. The Home's Interior or Exterior

Homebuyers are drawn to residences that feature dazzling gardens, clutter-free interiors and other stunning features. Thus, a home seller who dedicates the necessary time and resources to bolster a house's interior and exterior can increase the likelihood of hosting a successful open house.

To improve a home's interior, a home seller can scrub the floors, clean the walls and ceilings and perform assorted home interior maintenance and improvements. In addition, a home seller should depersonalize and declutter a home's interior as much as possible.

Comparatively, to enhance a house's exterior, a home seller should mow the front lawn, clear debris and dust from exterior walkways and ensure the house looks great to passers-by. With simple home exterior improvements, a home seller can boost a house's curb appeal and help a home stand out from other available residences.

3. Your Real Estate Agent

Let's face it – prepping for an open house can be stressful. However, a real estate agent can help a home seller get ready for the best- and worst-case scenarios.

A real estate agent will help a home seller prepare his or her residence for an open house. Next, he or she will promote the open house to potential homebuyers and collect feedback from them throughout the event.

After an open house reaches its conclusion, a real estate agent will offer honest, unbiased insights into the event. He or she also will keep you up to date about any potential home offers and ensure you can make informed home selling decisions.

Take the guesswork out of preparing for an open house. Consider the aforementioned factors, and you can get your residence ready for an open house in no time at all.




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Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 2/7/2019

Let's face it – no condo seller wants to deal with a high-pressure negotiation. Lucky for you, we're here to help you streamline the process of selling your condo so you can avoid stressful negotiations with property buyers.

What does it take to remain calm, cool and collected during a negotiation with a condo buyer? Here are three tips that every condo seller needs to know.

1. Consider the Condo Buyer's Perspective

As an informed condo seller, it is important to consider both sides of a negotiation. By doing so, you can evaluate a condo buyer's perspective and plan your next move accordingly.

For condo sellers, the goal is to get the best price for a property. As such, a condo seller who performs extensive housing market research probably understands the true value of his or her residence.

On the other hand, a condo buyer is likely to conduct real estate market research on his or her own. This property buyer also will assess the current condition of a condo in relation to his or her budget and submit an offer that accounts for these factors.

Ultimately, a condo seller and buyer should try to find common ground. That way, both parties can work together to get the best results out of a negotiation.

2. Review All of Your Options

After a condo seller accepts a buyer's proposal, the next step likely involves a property inspection. At this point, a condo acquisition may move forward, or a condo seller might need to rethink his or her plan.

If a condo inspector discovers myriad problems with a property, a condo buyer may ask the seller to complete repairs or lower the price of the property. Meanwhile, a condo seller will need to review all of his or her options quickly.

Following a condo inspection, it is important to consider the results of the evaluation.

If a condo seller discovers major repairs are required, he or she should consider completing the repairs or lowering the price on a property.

Or, if a condo buyer asks for a major price reduction even though only minimal repairs are needed, a seller should be unafraid to say "No" to the buyer's requests.

It is important for a condo seller to feel comfortable with any decision that is made throughout the property selling cycle. Thus, if a condo seller is uncomfortable with completing property repairs or reducing the price of a residence after a property inspection, he or she should be ready to decline a buyer's demands.

3. Consult with a Real Estate Agent

A real estate agent will handle negotiations between a condo seller and buyer. Therefore, this housing market professional can play a pivotal role in a seller's ability to get the best price for a condo.

Consulting with a real estate agent who possesses condo experience is key. This real estate agent can keep you up to date during negotiations with condo buyers and ensure you are fully satisfied with the final results.

Take advantage of the aforementioned tips, and you can move one step closer to maximizing the value of your condo.




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Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 1/17/2019

If you plan to sell your house, you should be proactive. Because, in most cases, a proactive home seller is a successful home seller.

With a proactive approach, a home seller can find unique ways to differentiate his or her house from the competition. That way, this home seller can boost his or her chances of a quick, profitable home sale.

Now, let's take a look at three best practices for proactive home sellers.

1. Upgrade Your Home's Interior and Exterior

Ensure your house looks great both inside and out. By doing so, you can guarantee your residence will make a long-lasting impression on homebuyers.

When it comes to improving your home's interior, it pays to mop the floors, wipe down the walls and ceilings and perform assorted home interior maintenance. If you need extra help along the way, you can always hire a professional home cleaning company as well.

To upgrade your home's exterior, you should mow the lawn, remove dirt and debris from walkways and perform any necessary home siding repairs. Remember, your house only gets one chance to make a positive first impression. And if your home's exterior dazzles, it will increase the likelihood that a buyer will want to set up a home showing.

2. Conduct a Home Appraisal

What you paid for your house a few years ago is unlikely to match your home's value today. Luckily, a home appraisal can help you set a competitive price for your residence from day one.

During a home appraisal, a professional appraiser will examine your home's interior and exterior. He or she also will evaluate assorted housing market data and use all of this information to provide a property valuation.

After you receive a home appraisal report, you should review the report findings closely. By leveraging all of the report data, you should have no trouble establishing a competitive price for your residence.

3. Work with a Real Estate Agent

If you want to be a proactive home seller, you need to work with a real estate agent. In fact, a real estate agent will do everything possible to help you accelerate the home selling process and ensure you can get the best price for your house.

A real estate agent understands the ins and outs of selling a home and will teach you about the home selling journey. Plus, he or she will learn about your home selling goals and guarantee you can accomplish your aspirations.

Perhaps best of all, a real estate agent is happy to set up home showings and open houses, promote your residence to potential buyers and negotiate with a buyer's agent on your behalf. And if you have home selling questions, a real estate agent is happy to answer them.

There is no need to take a wait-and-see approach to selling your home. Instead, use the aforementioned tips, and you can become a proactive home seller.




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Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 1/3/2019

Ready to embark on a new adventure? List your house, and you may reap the benefits of your decision for years to come.

Ultimately, there are many reasons why you should consider kicking off the home selling journey today, and these include:

1. You could profit from a home sale.

Diligent home sellers generally have no problem showcasing their properties to dozens of prospective buyers and generating significant profits. If you know how to effectively promote your residence to property buyers, you could enjoy substantial profits from your home sale.

Oftentimes, it helps to bolster a house's curb appeal prior to adding a residence to the real estate market. A home only gets one chance to make a positive first impression on buyers. And if your residence boasts a dazzling front lawn, pristine siding and other stunning exterior features, it may be better equipped than other properties to stir up interest from buyers.

You may want to get your house appraised too. This ensures you can get a property valuation from a home appraiser and establish a competitive initial asking price for your residence.

2. You can upgrade or downsize.

Although your present home may have suited you perfectly when you initially bought it, now may be a good time for a change. Fortunately, you can upgrade or downsize as needed if you sell your home.

Think about your current living situation and future plans. Then, you can simultaneously list your residence and search for a new house that matches your criteria. And once you finalize your home sale, you can seamlessly relocate to a new address.

3. You can live closer to family members and friends.

If you enjoy spending time with family members and friends, you may want to find a house that is close to these loved ones. Meanwhile, if you currently are forced to deal with a long commute to visit loved ones, listing your house may help you take the first step to live near family members and friends.

When it comes to finding a house near loved ones, it may be beneficial to hire a real estate agent as well. A real estate agent can help you list your current residence and search for a new home close to family members and friends. That way, you can get the support you need to accomplish your desired goals.

During the home selling process, a real estate agent will showcase your residence to potential buyers and negotiate with a buyer's agent on your behalf. He or she also will respond to any concerns or questions that you may have throughout the house selling journey.

Furthermore, if you need to find a new home once you sell your current residence, a real estate agent is happy to assist you. This housing market professional can keep you up to date about available properties in your preferred cities and towns and help you find your dream residence.

Hire a real estate agent today, and you can receive expert guidance any time you want to sell or buy a house.





Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 10/18/2018

If you want to sell your house as quickly as possible, a home fact sheet is a must-have. By crafting an informative home fact sheet, you may be able to differentiate your residence from the competition and boost your chances of a fast, profitable home sale.

Creating an effective home fact sheet can be quick and easy. Now, let's take a look at three tips to ensure you can craft a home fact sheet that hits the mark with potential buyers.

1. Provide Accurate Information

Accuracy is paramount, particularly for a home seller who is crafting a home fact sheet. If you provide homebuyers with accurate information, you can make it easy for them to determine whether to move forward with a home showing.

Remember, your goal as a home seller is to make it simple for homebuyers to learn about your house. And if you produce an accurate home fact sheet, you can empower homebuyers with the insights they need to make an informed decision about whether to pursue your home.

2. Be Specific

There is no shortage of information that you can include in a home fact sheet. From details about the age and condition of your residence to the dates of recent home upgrades, it helps to include as much information as you can in a home fact sheet.

It usually is a good idea to include details about local attractions in your home fact sheet as well. For instance, if parks or other landmarks are located close to your residence, these attractions may help your house stand out to dozens of potential buyers.

3. Include High-Resolution Images

A picture is worth a thousand words. Meanwhile, including high-resolution images of your house in your home fact sheet may enable you to make a positive first impression on prospective buyers.

Before you take photographs of your house, it may be beneficial to conduct extensive home cleaning and repairs. That way, you can increase the likelihood of capturing photographs that show off the beauty of your residence.

As you put together a home fact sheet, you may want to collaborate with a real estate agent too. By hiring a real estate agent, you can get the support that you need to enjoy a successful home selling experience.

A real estate agent understands exactly what to include in a home fact sheet. As such, this housing market professional will enable you to craft an engaging and informative home fact sheet in no time at all.

Furthermore, a real estate agent can serve as an expert guide along the home selling journey. He or she will help you list your residence and promote it to the right groups of buyers. Plus, if you receive a home offer, a real estate agent can help you determine whether to accept, reject or counter this proposal.

Take the guesswork out of preparing a home fact sheet – use the aforementioned tips, and you can craft a home fact sheet that will help you stir up plenty of interest in your residence.




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Marilyn Ellis, CBR, CHMS, LMS, HAFA