Marilyn Ellis, CBR, CHMS, LMS, HAFA
Leading Edge Real Estate | 781-944-6060 | [email protected]


Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 10/18/2018

If you want to sell your house as quickly as possible, a home fact sheet is a must-have. By crafting an informative home fact sheet, you may be able to differentiate your residence from the competition and boost your chances of a fast, profitable home sale.

Creating an effective home fact sheet can be quick and easy. Now, let's take a look at three tips to ensure you can craft a home fact sheet that hits the mark with potential buyers.

1. Provide Accurate Information

Accuracy is paramount, particularly for a home seller who is crafting a home fact sheet. If you provide homebuyers with accurate information, you can make it easy for them to determine whether to move forward with a home showing.

Remember, your goal as a home seller is to make it simple for homebuyers to learn about your house. And if you produce an accurate home fact sheet, you can empower homebuyers with the insights they need to make an informed decision about whether to pursue your home.

2. Be Specific

There is no shortage of information that you can include in a home fact sheet. From details about the age and condition of your residence to the dates of recent home upgrades, it helps to include as much information as you can in a home fact sheet.

It usually is a good idea to include details about local attractions in your home fact sheet as well. For instance, if parks or other landmarks are located close to your residence, these attractions may help your house stand out to dozens of potential buyers.

3. Include High-Resolution Images

A picture is worth a thousand words. Meanwhile, including high-resolution images of your house in your home fact sheet may enable you to make a positive first impression on prospective buyers.

Before you take photographs of your house, it may be beneficial to conduct extensive home cleaning and repairs. That way, you can increase the likelihood of capturing photographs that show off the beauty of your residence.

As you put together a home fact sheet, you may want to collaborate with a real estate agent too. By hiring a real estate agent, you can get the support that you need to enjoy a successful home selling experience.

A real estate agent understands exactly what to include in a home fact sheet. As such, this housing market professional will enable you to craft an engaging and informative home fact sheet in no time at all.

Furthermore, a real estate agent can serve as an expert guide along the home selling journey. He or she will help you list your residence and promote it to the right groups of buyers. Plus, if you receive a home offer, a real estate agent can help you determine whether to accept, reject or counter this proposal.

Take the guesswork out of preparing a home fact sheet – use the aforementioned tips, and you can craft a home fact sheet that will help you stir up plenty of interest in your residence.




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Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 8/23/2018

How a home seller engages buyers is key. If a seller allocates the necessary time and resources to connect with buyers, he or she can boost the likelihood of enjoying a successful property selling experience.

Now, let's take a look at three tips to help you engage buyers and speed up the house selling journey.

1. Create an Effective Home Listing

An effective home listing can make a world of difference for any seller, at any time. Because if you can provide buyers with plenty of details about your home in your listing, you could make it easy for buyers to understand your house's full potential.

Typically, it is a good idea to write a clear, concise and simple-to-understand home listing. You should include accurate information about your home in your listing, and you should avoid stretching the truth.

You also may want to incorporate high-resolution images of your home into your listing. That way, homebuyers will know what to expect when they view your house in-person.

2. Upgrade Your Home's Curb Appeal

If your house boasts amazing curb appeal, buyers may be instantly attracted to your residence. And as a result, you may receive many buyer requests to view your house as soon as your residence becomes available.

To improve your house's curb appeal, you should mow the lawn, trim the hedges and perform other lawn care tasks. In addition, you should fix any cracked or chipped home siding.

You may want to hire lawn care and home improvement professionals, too. With these professionals at your side, you can quickly bolster your house's curb appeal.

3. Remover Clutter

If your home is filled with antiques, paintings and various knick-knacks, you may want to remove these items for the time being. In fact, if you have a clutter-free residence, buyers may fall in love with your house as soon as they walk through the front door.

Oftentimes, it helps to rent a storage unit before you list your home. If you have a storage unit, you can keep assorted personal belongings safe while you try to sell your house.

For those who want to eliminate excess items, you can list these items online or host a yard sale. You may want to consider donating any unwanted items to a charity or giving them to family members or friends as well.

Lastly, as you get set to add your house to the real estate market, it may be beneficial to hire a real estate agent. This housing market professional knows what it takes to engage buyers. Thus, if you are searching for help as you craft a home listing, a real estate agent is happy to assist you. On the other hand, if you have any concerns or questions as you navigate the home selling journey, a real estate agent can instantly respond to them.

Engage buyers throughout the home selling journey – use the aforementioned tips, and you could reap the benefits of a fast, profitable house selling experience.




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Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 6/21/2018

After you accept a buyer's offer to purchase your house, it may be only a few weeks until you finalize your home sale. However, problems may arise that slow down the home selling process. And if these problems linger, they may stop your home sale altogether.

As a home seller, it is important to do everything possible to ensure the home selling journey is quick and seamless. If you know what to expect after you accept a buyer's offer to purchase your residence, you can prepare accordingly.

Now, let's take a look at three tips to help you wrap up a home sale.

1. Negotiate with a Homebuyer As Necessary

Typically, a homebuyer will request a house inspection after his or her offer to purchase your residence is accepted. This appraisal will enable a buyer to identify any underlying problems with your home. It also may lead a buyer to request a price reduction or property repairs in order to finalize a home sale.

Although you may have allocated significant time and resources to upgrade your residence before you listed it, a home inspector still might identify assorted house issues. In this scenario, you should be ready to negotiate with a homebuyer to find a solution that satisfies the needs of all parties involved in a home transaction.

2. Remain Patient

Ultimately, the period between when you accept an offer to purchase your house and closing day may seem endless. At this time, try to remain patient and focus on the big picture, and you may be better equipped than ever before to limit problems that could slow down your house sale.

It generally is a good idea to be open to communication with a homebuyer as well. If you keep the lines of communication open with a buyer, both parties can work together to ensure a home sale goes according to plan.

3. Collaborate with a Real Estate Agent

For those who are stressed out about the home selling journey, there is no need to worry. In fact, if you work with a real estate agent, you can receive expert guidance at each stage of the home selling journey.

A real estate agent is committed to helping you achieve the best-possible results. He or she will collaborate with you throughout the home selling journey and help you identify and address any potential home selling hurdles.

Let's not forget about the assistance that a real estate agent provides after you accept a buyer's offer to purchase your home, either. At this point, a real estate agent will keep you up to date about a home inspection request and the final results of an inspection. Plus, as closing day approaches, a real estate agent will help you get ready for the big day.

Take the guesswork out of selling your house – use the aforementioned tips, and you should have no trouble wrapping up a home sale.




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Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 4/19/2018

Putting your home up for sale can elicit a myriad of emotions from you and your spouse -- everything from excitement and anticipation to fear and sadness. It's only natural to feel a mixture of emotions, especially if your home represents years of memories, countless milestones, and stages of family growth.

A cautionary note to keep in mind is that it's easy to get caught up in emotion-based decisions that could derail your chances for making a fast sale.

A primary example would be pricing your home higher than it might actually be worth. Despite the fact that you've experienced great family memories there and spent tens of thousands of dollars to maintain, upgrade, and beautify your home, those factors usually do not translate into a sale price that exceeds the property's appraised value. Your perspective, which may be based on subjective criteria, such as all the "blood, sweat, and tears" you put into your house -- not to mention the "TLC" that went into it -- does not hold water in the minds of would-be buyers.

What Does Determine a Home's Value?

The unvarnished truth is that the value of your home is mostly based on prevailing market conditions, the price at which comparable homes in your neighborhood recently sold, and what the market will bear. Effectively setting a price that will bring in the most money without driving away qualified and otherwise-interested buyers is a delicate balance. The homeowner rarely has the objectivity or the specialized knowledge to accurately set the right price. That's where real estate agents comes in, and why it's advisable to sell your home through a licensed agent, rather than attempting a "For Sale By Owner" approach.

Minimizing Bumps in the Road

A good real estate agent will work on your behalf to effectively market your home, collaborate with other agents in the area to schedule showings and spread the word about your listing, and advise you on ways to improve both the curb appeal of your home and its interior appearance. Your agent can also provide indispensable negotiating help, as well as guidance about seller disclosure requirements and other government regulations.

The bottom line is that real estate agents are well-versed in the intricate process of listing, marketing, and selling residential property. Since there are a lot of forms to sign, deadlines to meet, agreements to reach, and formalities to handle, those are among the many sound reasons to enlist the help of a professional.

Although the process of selling a residential property often involves delays, setbacks, and obstacles, most real estate agents are quite adept at solving problems and getting past difficulties. In addition to the marketing, networking, and strategizing they're doing on your behalf, a good agent can also be counted on to provide you with regular progress reports and boost your spirits when you're feeling discouraged.





Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 3/1/2018

Resourcefulness is a key trait of a successful home seller, and perhaps it is easy to understand why.

Typically, a resourceful home seller will be able to identify opportunities to promote his or her residence in any real estate market, at any time. This home seller also will know what it takes to accelerate the property selling cycle and maximize the value of his or her residence.

So what does it take to become a resourceful home seller? Here are three tips to help you do just that.

1. Learn About the Housing Market

The housing market can be difficult to navigate, particularly for a first-time property seller. Fortunately, housing market data is readily available and can provide you many insights that can help you become a resourceful home seller.

For example, home sellers can check out the prices of houses that are similar to their own any time they choose. With this housing market data in hand, property sellers can understand how their residences stack up against the competition.

Home sellers also should evaluate the prices of recently sold residences in their city or town. That way, home sellers can find out whether they are preparing to enter a seller's or buyer's market.

2. Understand Your House's Strengths and Weaknesses

Although you've allocated substantial time and resources to maintain your residence over the years, it is important to realize that no house is perfect. However, a resourceful home seller will understand his or her property's strengths and weaknesses and plan accordingly.

A home appraisal offers a great learning opportunity for a home seller. During this appraisal, a property inspector will examine a home both inside and out. Then, a home seller will receive a report that outlines a house's pros and cons.

After a home appraisal, a property seller may be better equipped than ever before to establish a competitive price for his or her house. As a result, this home seller can boost his or her chances of speeding up the property selling process.

3. Collaborate with a Real Estate Agent

Even resourceful home sellers know that navigating the property selling journey on their own can be tough. Luckily, real estate agents are available who can help you analyze the housing market and get the best results during the home selling journey.

A real estate agent can help you set up home showings and open houses, negotiate with homebuyers and much more. In addition, a real estate agent will learn about your home selling goals and work with you to achieve them quickly and effortlessly.

Perhaps best of all, a real estate agent can provide you with home selling resources and insights that you may struggle to obtain elsewhere. He or she can teach you about the ins and outs of the real estate market and ensure you can seamlessly sell your house.

Get ready to sell your house – use these tips, and you can become a resourceful home seller.




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Marilyn Ellis, CBR, CHMS, LMS, HAFA