Marilyn Ellis, CBR, CHMS, LMS, HAFA
Leading Edge Real Estate | 781-944-6060 | [email protected]


Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 12/6/2018

Although your real estate agent will be doing all the "heavy lifting" when it comes to marketing your home, your frame of mind and attitude can have a surprising impact on the success of his or her efforts.

This is especially true in regard to sprucing up your home and keeping it in tip-top condition for showings.

Your agent will do their best to bring prospective buyers to your home and offer you suggestions for making the best impression on house hunters, but it's up to you to implement their ideas. Those recommendations could run the gamut from keeping your lawn looking impeccable to applying a fresh coat of (neutral color) paint to areas that need it. Admittedly, it can be difficult to keep your home looking immaculate for every real estate showing, but "near perfection" is a goal worth aiming for!

Staying positive and optimistic in the face of setbacks, fast-approaching deadlines, and missed target dates can be difficult, but it's essential for fueling your motivation. If you, as a home seller, begin to feel discouraged and pessimistic, you may begin to label priorities as "not that important" or put things off that really need to be addressed now.

If you've been updating and maintaining your home on a regular basis, your to-do list might be shorter than home sellers who have been saying "We'll take care of that next year!" Problems develop when "next year" never comes and projects keep getting bumped to the future. If you're determined to put your best foot forward in the real estate market, there's no time like the present!

Since preparing your house to be listed can feel overwhelming, the secret is to prepare a priority list and tackle one task at a time. It can also be helpful to get feedback from your real estate agent on what improvements and changes will produce the most impact. A seasoned agent will be able to quickly size up the condition and appearance of your home, and let you know what issues need to be addressed first. Their experience, objectivity, and trained eye will help you identify cost-effective solutions and be able to present your home in its best light.

Although a good real estate agent will leave no stone unturned when it comes to effectively marketing your home, they will appreciate and be energized by the fact that you have pride in the appearance of your house and property. There are a lot of ingredients that go into the successful staging and sale of a home, but you can help keep the momentum going by doing a little extra painting (where needed), cleaning, and clutter reduction.

"Accentuating the positive and minimizing the negative" should be your watch words from the day you decide to list your house until the moment the sale of your home has been signed, sealed, and delivered!





Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 10/4/2018

Although location is one of the most important factors that will impact the marketability of your home, it's not the only thing prospective buyers are thinking about.

If they're organized, focused, and serious about finding the right property for their needs, they've probably developed a detailed checklist of "must haves" and a "wish list."

In all likelihood, those who are working with a real estate agent are being shown properties that conform to their requirements and many of their wish-list items. A comprehensive list would include everything from the number of bedrooms and bathrooms they want to square footage and the quality of the school district.

Many people also have specific preferences about features like floor plans, amount of storage space, the size of the backyard, architectural style, and the availability of a fireplace, patio, porch, deck, eat-in kitchen, two-car garage, and privacy features. Some are even looking for the traditional white picket fence in front of the house!

While your home can't be "all things to all people," it is highly recommended to target the widest possible audience. Your agent, a home staging consultant, or a home decorator can provide you with valuable tips on how to achieve that outcome.

Stand Out and Get Noticed

Just looking good on paper, though, is not always enough to attract motivated buyers. Prospects need to love what they see and be inspired to envision themselves living in your house. Doing what you can to create irresistible curb appeal is one vital aspect of making a great first impression. A manicured lawn, a fresh coat of paint (if needed), and some strategic home staging -- inside and out -- can make all the difference in your results!

Curb appeal is vitally important because that sets the stage, so to speak, for creating high expectations in your prospects. Once you get them in a positive frame of mind, they'll be more inclined to notice all the positive aspects of your home. If your house meets all or most of their requirements and is arranged in a way that's pleasing to them, a purchase offer and negotiations may be right around the corner.

One of the most crucial hurdles to clear in getting prospects to consider buying your house is to help them imagine living, relaxing, raising a family, and pursuing their interests in your home. Your real estate agent can help you effectively stage the interior and exterior of your home to make it inviting and appealing to the widest range of potential buyers.

You can support their sales and marketing efforts by making sure your home is always clean, fresh smelling, and ready to be shown at a moment's notice to house hunters. Doing your best to eliminate clutter, keeping counter tops neat, and making sure pets are on their best behavior (or happily frolicking at the local "doggie daycare" center) can play a key role in winning over interested buyers and successfully selling your home!







Marilyn Ellis, CBR, CHMS, LMS, HAFA