Marilyn Ellis, CBR, CHMS, LMS, HAFA
Leading Edge Real Estate | 781-944-6060 | [email protected]


Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 12/6/2018

Although your real estate agent will be doing all the "heavy lifting" when it comes to marketing your home, your frame of mind and attitude can have a surprising impact on the success of his or her efforts.

This is especially true in regard to sprucing up your home and keeping it in tip-top condition for showings.

Your agent will do their best to bring prospective buyers to your home and offer you suggestions for making the best impression on house hunters, but it's up to you to implement their ideas. Those recommendations could run the gamut from keeping your lawn looking impeccable to applying a fresh coat of (neutral color) paint to areas that need it. Admittedly, it can be difficult to keep your home looking immaculate for every real estate showing, but "near perfection" is a goal worth aiming for!

Staying positive and optimistic in the face of setbacks, fast-approaching deadlines, and missed target dates can be difficult, but it's essential for fueling your motivation. If you, as a home seller, begin to feel discouraged and pessimistic, you may begin to label priorities as "not that important" or put things off that really need to be addressed now.

If you've been updating and maintaining your home on a regular basis, your to-do list might be shorter than home sellers who have been saying "We'll take care of that next year!" Problems develop when "next year" never comes and projects keep getting bumped to the future. If you're determined to put your best foot forward in the real estate market, there's no time like the present!

Since preparing your house to be listed can feel overwhelming, the secret is to prepare a priority list and tackle one task at a time. It can also be helpful to get feedback from your real estate agent on what improvements and changes will produce the most impact. A seasoned agent will be able to quickly size up the condition and appearance of your home, and let you know what issues need to be addressed first. Their experience, objectivity, and trained eye will help you identify cost-effective solutions and be able to present your home in its best light.

Although a good real estate agent will leave no stone unturned when it comes to effectively marketing your home, they will appreciate and be energized by the fact that you have pride in the appearance of your house and property. There are a lot of ingredients that go into the successful staging and sale of a home, but you can help keep the momentum going by doing a little extra painting (where needed), cleaning, and clutter reduction.

"Accentuating the positive and minimizing the negative" should be your watch words from the day you decide to list your house until the moment the sale of your home has been signed, sealed, and delivered!





Posted by Marilyn Ellis, CBR, CHMS, LMS, HAFA on 9/21/2017

If you've recently put your home on the market -- or are considering doing so in the near future -- home staging is a priority which will soon take front and center!

Since "presentation is everything" when trying to catch the interest of prospective buyers, it's crucial to be able to see things through their eyes.

Unfortunately, being able to accomplish that objective is next to impossible because, as a homeowner, you're looking at your home and property through a completely different lens than the rest of the world. The longer you've lived in your home, the more your objectivity is compromised.

Here are a few reasons why it's really difficult to "see the forest for the trees" when it comes to home staging:

First of all, there's the emotional aspect of owning a home and seeing your life unfold there over a period of years. That's especially true for first-time homeowners, parents of growing children, and people who have sunk a lot of money, time, and energy into improvements and customization. Once you've added personal touches to your home to reflect your own tastes, personality, and lifestyle, you're viewing your home through a unique perspective that may cloud your objectivity as a home seller.

Solution: Think Like a Business Owner

For the same reason business owners and executives hire outside consultants to tell them how to improve management efficiency or profitability, home sellers often need professional marketing guidance from a real estate agent or home staging consultant. Getting input from home decorators, landscapers, or home improvement contractors may also provide you with helpful ideas, but their recommendations may not always be the most economical and cost effective.

When staging your home to enhance eye appeal and attract the most potential buyers, a good guiding principle to keep in mind is ROI or "return on investment." While you don't want to sink more money into sprucing up and staging your home than necessary, you do want to cast it in its best possible light. Depending on how recently your home has been updated or improved, your investment in home staging may be relatively inexpensive. On the other hand, if you haven't updated, repaired, or made improvements for more years than you care to remember, the cost of making your home irresistible to buyers may be a lot higher!

One More Scenario

If your tastes could be described as eclectic, "off the wall", or otherwise out of the mainstream, you might need to consider a major overall in the look and feel of your property. Unless you're lucky enough to have it be a "sellers' market" at the time you're putting your house up for sale, it's generally advisable to make your home appealing to as wide a range of potential buyers as possible. An experienced real estate professional is usually in the best position to provide the guidance you need to accomplish that key objective.







Marilyn Ellis, CBR, CHMS, LMS, HAFA